I've been sitting on this post for a while. In the wake of the Marc Jacobs criticisms, I think this is the perfect time to publish it.
When I started to blog, I noticed that content from bloggers and influencers seemed very segregated. I didn’t write this post to dive into the politics of why the blogging world isn’t inclusive (read up on the difference between inclusivity and diversity). Instead, I want to give actionable advice to bloggers so they could develop content that is more inclusive!
Read Different Blogs For some, it all starts with making a point of reading blogs written by people who sit at different intersections as them (here is a 2-minute read on intersectionality). Subscribe to new people on Bloglovin’! Follow different users on Instagram. Really read through and take the time to comment on their posts. Look out for my post featuring my favourite black bloggers soon!
Guest Posts Did you notice that all of the guest bloggers you received submissions from were all white? Instead of requesting guest posts from your audience, try reaching out to bloggers-of-colour you may not have worked with before.
Stay in your Lane How-to beauty and fashion posts that appropriate other cultures are a big no-no. Influencers and Bloggers who get defensive instead of listening to rightfully offended groups about appropriated fashion and beauty practices lose the chance to engage with an awesome audience. Not sure what counts as appropriation? Read this.
Add a ‘lil Colour to your Content When I noticed my Pinterest featured mostly white women, I changed it up. I filled my entire ‘Style Goals’ board with only women of colour and started a natural hair board. It took extra time to find many women of colour in street style roundups and features. However, it was worth it since those were my most popular boards on my Pinterest!
Let’s keep the comments section constructive! If you have questions or suggestions please do share.